Written by Becky Hoh-Hale

We wanted to work with UnWedding on the show styling theme reveal for our upcoming Norwich show because a) we think it’s totally her street and b) the spirit of collaboration and women supporting women is strong with this one and we look forward to lifting each other more going forward!

So without further ado - The theme for our show styling and the catwalk itself is NEW DAWN AND SILVER LININGS.

So pinned around an idea with the sun coming up after the storm. New dawn, a new day, taking stock of all that has been to start afresh. And of course, for all the terrible terrible things this past year has brought, every cloud does have a silver lining. Our renewed sense of appreciation of what we have, of each other, and the joy of being together! Fresh feels that allow us to celebrate our newfound sense of our fragile but beautiful humanness, and of course LOVE!

Ok got a bit deep there! But really and truly that is the theme of the show. AND OF COURSE THE PARTY!!

So what does that REALLY mean in terms of the styling of the show?

Well as always Most Curious and the UnWedding alike, picks up on the fashion and interiors trends that transcend the world of weddings, and right now it’s all about the chequerboard, the daisies, skyscapes (hat tip to UnWeddings foresight in their 2019 shoot!) and neon fluoro accents!

Just like in London the main styling focal point will be the catwalk styling and for this, we have worked with our dear friend and colleague, burgeoning set designer, and fine artist Gemma Goodwin. She has listened to our waffled voice-notes, deciphered our chaotic mood boards, and put together PLANS.

She has also painted the classical skyscapes (HOW DOES A HUMAN MAKE ACTUAL CLOUDS OUT OF PAINT AND PAPER??) and her hand-made plinths to follow suit. She has designed the set to be slightly offbeat and off-kilter visually with the models appearing out of the cloud scene, it’s all quite dreamlike - Dali, Da Vinci, and Magritte tied into one! She will kill me if I don't let you know these are literal sneaks peak work in progress shots sent for perusal - by no means the finished deal - but still… I mean!!!

This will be edged with burnt orange curtaining by our faves Boomting Bunting, who will take on any fabric-based challenge and smash it! They are also creating fabric installations in The Fire Pit warehouse spaces too so look out for those.

The catwalk itself will be, yep, chequerboard and we’re excited to be working with an amazing new florist on the scene Cor Bloomy, who is creating the floral dreams around the skyscapes and catwalk, as well as the model’s florals too.

Deck Above will be bringing the Daisy balloon magic (what’s a party without balloons after all!) around the venue and interspersed with Boomting’s drapes. Emotive Sound + Light are adding their lighting installations to the proceedings.

The catwalk looks will be styled by a new, rebooted team in Emily Yelverton, a London and Cambridge-based stylist and art director, assisted by soon-to-be graduating Norwich University of Arts Fashion student Ack Fashion. The clouds and dreaminess and meadowy setting of the Fire Pit will lead the looks!

The brilliant Hairsmiths Norwich team will create the hair and make-up looks for our absolute babes, And you’re truly getting the sneak peaks here of our plans for fluffed out, flowered up hair mood board! Plus the designers we’re working with on the looks are:

Naya Bridal, Heart Aflutter, Velvet Johnstone, A Lovers Thread, Kindling Bridal, Claude Bridal Studio, Bertie Valentine, Somebody’s Else’s Guy, Francis + Louise, Lou Clarke Studio, Petal + Metal Bridal, Coccolino Childrenswear, The Curly Bride, and Eliza Bethan Marie.

We can’t wait. Like, we actually can’t!!!! See you there!

Thank you to Mel at the UnWedding for letting us offload our brains onto her blog!

NORWICH MOST CURIOUS:  

SUNDAY 23RD MAY 2021 10.30am to 4.30pm 

BUY TICKETS 

Opening hours: 10.30am - 4.30pm 

Address: The Fire Pit Camp, The Firs, Wendling, Nr Dereham, Norfolk, NR19 2LT - Find Us 

Due to us having 3 covid-safety arrival time slots we have decided to run 3 catwalk shows to ensure no-one misses out!

Catwalk times:

12.00pm

1.30pm

3.00pm

Access to 50+ exhibitors in our new warehouse party space in the East, catwalk shows, inspirational installations, DJ, food stalls, cafe and bar. 

Check out ALL our awesome exhibitors in our Directory now! 

COVID-19 SAFETY MEASURES - Safeguarding the health and wellbeing of all our exhibitors and visitors are of paramount importance to us and our BLOG details the full list of extensive safety measures we will be putting in place to ensure our show is a Covid-19 secure environment.