5 Cruelty-Free Beauty Products I Use On Every Bride: Toni Searle Bridal MUA

beauty products in a pink case

beauty products in a pink case

Have you ever wondered what’s inside the makeup kit of a bridal makeup artist? What are their ‘go to’ products for every bride?!

Toni Searle is a Surrey based hair and makeup professional who specialises in cruelty-free beauty and she has shared her 5 ‘must have’ products for using on her brides and the reasons why!

*This list contains affiliate links which means if you decide to purchase a product then I will earn a small commission at no extra cost to you.


1. Arbonne Prep work Hydrating Moisturiser

Good prep of the skin is absolutely key to gorgeous wedding makeup, and this moisturiser feels really light and soothing on your face, creating the perfect base for your foundation. It’s also really good for all skin types.

natural bridal beauty

natural bridal beauty

2. NYX Dark Circle Concealer

This is brilliant for covering dark circles (most brides are too excited to sleep properly the night before!) and lasts really well which is really important when considering your wedding makeup products cos it can be a long day and night, right?!

3. KVD Beauty Pomade

This is a really great multi-purpose product but I use it mainly as an eyeliner because it goes on really easily! It’s also an excellent product for brows or even as an eyeshadow depending on the shade you choose.

4. Eyeko Yoga Waterproof Mascara

Waterproof mascara is a ‘must-have’ for any bride on their wedding day. I love this Eyeko Yoga because not only will it give you great length and volume but it doesn't clump which is hard to find in mascara!

5. Urban Decay All Nighter Makeup Setting Spray

I always use this to hold everything in place once a bride is happy with her makeup look. It’s like having an extra insurance policy for long-lasting bridal makeup cos let’s face it, there’s gonna be lots of hugs and kisses throughout the day and that’s before you’ve even hit the dancefloor!

mixed race bride with blonde curly hair and a rainbow reflection on her face

mixed race bride with blonde curly hair and a rainbow reflection on her face

Melissa Woods